Blueprint

Joe Aamidor

Managing Director

Aamidor Consulting

Joe Aamidor is an experienced product leader and expert in smart buildings, real estate technology and facility operations. He provides product and market strategy guidance to building owners/operators, established building management firms, technology providers, investors, and early-stage innovators. Previously, he served as Director of Product at Lucid Design Group and was a product manager at Johnson Controls. He is an internationally recognized speaker and a frequent contributor to leading industry publications such as Propmodo, Greentech Media, Built Worlds and CRE Tech. Joe Aamidor graduated from Indiana University’s top-ranked School of Public and Environment Affairs. He also publishes the highly regarded “Smart Building Insight” newsletter.

Darron Lawson

SVP/GM, Consumer Storage & Strategic Partnerships

Iron Mountain

Darron Lawson is Iron Mountain’s Senior Vice President and GM for Consumer Storage and Strategic Partnerships. Darron moved into this role in November, 2019 and will be focused on growing our consumer business while delivering exceptional service and value to this customer base. Darron will also work to leverage our Strategic Partnership’s and Channel relationships to drive profitable revenue and cube growth across North America.

Darron is also responsible for North American Support for the Records and Information business. This team is responsible for thought leadership and operational support for Transportation, Industrial Engineering, Process Engineering, Implementation, Safety, Real Estate, Audit and field Learning and Development. Darron and his team are responsible for supporting all business lines within North American operations to improve safety performance, operational efficiencies, employee development and customer satisfaction.

Darron has been with Iron Mountain for 18 years and worked in various operational leadership roles overseeing multi - State Markets in the Mid-South Territory. Darron was responsible for the financial performance of the Markets as well as day-to-day operations, Account Management, Sales and Customer experience. Darron was also responsible for M&A activity and integration within his geographical coverage.

Prior to joining Iron Mountain, Darron was at United Parcel Service for over 14 years, where he held several leadership roles in Operation and Service Line Support to include Sales, Industrial Engineering, and Safety and was the Loan Executive for their United Way Campaign.

Darron was born in Winston Salem, NC and currently resides in Greensboro, NC with his wife Amanda and their daughter Maddie (6 years old) and twin sons Griffin and Sawyer (3 years old). Darron also has a 20-year-old son Walker that currently attends UNC Charlotte and is majoring in meteorology. Darron has a degree in Business and Marketing and had the privilege of attending an Executive Leadership Training at MIT this past June focused on Supply Chain and Logistics.

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